Country/Region and language selection

Ahmed Khaled Ismail El-Mogy


In Field Sales / Service since: 2009

Region: Egypt and the Lebanon

Km driven per year: approx. 70,000

Customers visited per year: approx. 200

Maybe it was an act of defiance. Maybe it was frustration. I was downhearted and wanted to put a positive spin on an unfortunate day. I had been traveling to a customer in Alexandria for sales meetings at least two days a week for the past few months, a two-hour drive one way – and I ended up losing the job to a competitor. That’s part of the business, no question. But I was still frustrated.

Then, close by, I saw a small factory building with some metal sheets stacked in front of it. I knocked on the door, got into conversation with the company manager, and he showed me around his production hall. And there I actually saw an ancient TRUMPF machine – it was so old, it still had the company logo emblazoned on it, which we had replaced with a new one in 1985. “What, you work for that company?” the company manager asked me in amazement.

What happened next is something I have never experienced again. He wanted to buy a new machine right away: no negotiations, no offers. Pretty much out of the blue. I drove home, telephoned my colleagues in Germany, and made sure that our newly regained customer got the machine he wanted. Today he is one of my most loyal customers.

Corporate Communications
To the contact people
Service & contact