Bravely convincing customers to join the digital transformation
His biggest challenge in everyday life? To convince customers of radical concepts! According to Sida, many want to stick to their tried and tested production operations. It takes a lot of patience and courage to convince them to take the path into the digital age and to recognize the advantages of an investment. Sida regularly organizes trips to Germany to show his customers TRUMPF's main production area and the TruConnect Forum in Ditzingen. In this way, he gains their trust in TRUMPF as a sustainable partner. "What fascinates me most about my work is that time when a customer has dared to take the first step and then realizes successes are possible in the future - that's " says Sida.