Challenges: Increase in production
When the company was founded in the 1960s, it produced mainly ox carts, usually still using very rudimentary procedures. With the modernization of the livestock industry, Javier Cámara was forced to progress along with the sector and to bring new products to market (such as feeding and drinking troughs) as the livestock owners kept placing increasingly high demands. The company is facing a new challenge at the moment. "Livestock owners have to be able to look after a greater number of animals with much fewer people," emphasizes Production Manager Jon Esteban. "This is only possible by investing in much more sophisticated systems," he adds.