TRUMPF has a New Customer Magazine

Ditzingen, November 14, 2016 – At the end of October, and right on time for the sheet metal industry’s leading trade show “Euroblech,” the first edition of “TRUe: The Magazine for Sheet Metal Experts” appeared. The new customer magazine for the TRUMPF Machine Tools Division has been created by combining the two previous publications “TRUMPF Express” and “TruService Journal.” In these days of digital networking, the boundaries between machines, software and services are becoming increasingly blurred; TRUMPF is taking this development into account in the new magazine, and giving it a broader basis in terms of content. “TRUe” is published three times a year, and each edition features an overall topic that is further emphasized by a particular color. The topics are derived from business-relevant values that TRUMPF and its customers share.

The overall topic for the first edition of “TRUe” is openness. “For me, openness is above all about being ready to try something new – a quality we need if we are to meet the challenges of a changing marketplace,” writes Mathias Kammüller, head of the Machine Tools Division, in his editorial. In keeping with the company's international focus, the magazine is published in five languages. Reports and features on machine tool customers from all over the world and on TRUMPF itself form the core of “TRUe.” They show that sheet metal processing has many facets and offer readers added value, ranging from sample calculations and detailed information on machines to useful tips on strategy. The customer magazine is being created in cooperation with the Stuttgart agency “Brands on Speed.”